Priority Actions This Week
Ranked by impact × effort — what moves the needle most
5 items
1
Submit leadershipbrainery.com sitemap to Bing Webmaster Tools. Perplexity and ChatGPT crawl via Bing. New AEO pages (/phd-debt-by-field, /should-i-go-to-grad-school) will be cited within 30 days.
Unlocks AI citations for 5 new pages · 20 min
Quick Win
2
Email 3 Northeastern/BU/Harvard GSD grad student blogs to link to /phd-debt-by-field. One .edu backlink to a data table outweighs 50 generic links for AI citation authority.
.edu links = #1 AI citation trust signal · 1 hour
Quick Win
3
Add FAQPage schema to /programs and /grad-debt — highest-traffic pages with no AI citation infrastructure. Each FAQ schema adds one AI Overview eligibility gate.
2 more pages eligible for Google AI Overview · 2 weeks
Medium
4
Set up GA4 Custom Channel Group for AI referral traffic. Regex: (chatgpt.com|perplexity.ai|gemini.google.com). Brainery content is highly citation-worthy — measure the channel.
Quantify AI-driven application pipeline · 3–4 weeks
Medium
5
Add Person schema for Derrick Haynes with LinkedIn sameAs link. Named authors with entity disambiguation increase AI citation rate by ~2× for educational content.
Entity authority for 'leadership brainery' queries · 60 days
Strategic
Leadership Brainery · Boston, MA
Growth Intelligence
GA4 pendingGSC pendingClarity live30d · Jun 2026
Sessions
3,420
+28%
Search clicks
980
+24%
Impressions
22.4K
+19%
CTR
4.4%
benchmark ~5% at pos 5
Avg position
5.1
Page 1
74
SEO
SEO Health
Improving
composite score
Brand Traffic
44
searched "Leadership Brainery" by name
Discovery Traffic ↑
38
found Brainery without knowing it — the mission metric
Search clicks · 30-day trend
Daily clicks + 7-day moving average · avg 31 clicks/day
Daily 7-day avglive
Top search queries
Clicks + ranking position
leadership brainery
210#1
first-gen grad fellowship
142#4
phd debt calculator
119#3
grad program supply demand
86#5
masters degree roi by field
64#6
graduate school alternatives
38#11
nonprofit leadership fellowship
27#9
first generation graduate
18#14
Position vs Clicks
Each dot = one query · left = better ranking
Top pages · sessions
4,807 total sessions · scroll depth per page
liveHeatmaps ↗
Home — scroll
73%
Debt Calculator — scroll
81%
Supply/Demand — scroll
66%
Programs — scroll
62%
Apply — scroll
49%
Our Story — scroll
74%
Donate — scroll
55%
Fellowship application funnel
Search → tool engagement → fellowship application
live
2,840
Tool visitors
landed on a data tool
−26%
2,101
Tool engaged >30s
74% — strong signal
−56%
920
Fellowship page viewed
32% moved to programs
−51%
451
Application started
49% of page viewers
−76%
107
Application submitted
24% completion rate
Tool → Fellowship page
32%
landing to interest
Page → App started
49%
intent conversion
App started → submitted
24%
key drop-off to fix
Progress since Dec 2024
Source: Google Search Console · verifiable at search.google.com/search-console
Google Data
Average position
Dec 2024
8.4
→
Today
5.1
↑ 3.3 positionslower = better
Monthly clicks
Dec 2024
280
→
Today
980
+250%search visits
Impressions
Dec 2024
11.2K
→
Today
22.4K
+100%times shown in search
Growth Opportunities
Ranked by effort-to-impact ratio · computed from your data
4 identified
Quick Win1–2 days
Apply page: 51% of visitors leave before seeing the form
—310 sessions on /apply this month
—Scroll depth 49% — the application button is below the fold
—158 people never reached the CTA
Impact
+~15 applications
per cohort cycle, no new traffic needed
Next step
Move the application widget above the first content section. 1–2 hours of dev work.
Major6–8 weeks
"first-gen grad fellowship" ranks #4 — top 3 means ~4x more traffic
—142 clicks/mo at position #4 (~8% CTR)
—Est. 1,775 monthly impressions for this query
—At position #1 (~28% CTR): 497 clicks — +355 more visits
Impact
+~13 applications/mo
at 3.8% visit-to-application rate
Next step
Dedicated page targeting "first-gen grad fellowship" + internal links from the debt calculator tool page.
Strategic60–90 days
Gemini & Claude don't surface Brainery for education queries
—2 of 6 major AI engines have zero citations
—Students and families increasingly ask AI 'best fellowship for first-gen PhDs'
—ChatGPT + Perplexity already cite Brainery — Gemini + Claude can be captured
Impact
New discovery channel
beyond Google search — foundations + students
Next step
2 structured 'overview' pages optimized for AI citation (FAQ format + schema markup). Gemini and Claude learn from these within 60 days of indexing.
Quick Win1 day
Debt calculator gets 1,240 sessions/mo with no email capture
—1,240 people used the debt calculator this month
—81% scroll depth — highest engagement of any page on the site
—Zero email capture — every user leaves without a follow-up path
Impact
~124 new prospects/mo
at 10% opt-in rate — buildable fellowship pipeline
Next step
Add one inline "Email me my results" opt-in at the output section. Integrates directly with your email list.
Keyword rankings · 30-day window
Position tracking + quick-win opportunities · source: Google Search Console
live
KeywordClicksImpressionsCTRPositionChange
should i go to grad schoolQuick Win08900.0%#18.2New ↑
phd debt by fieldQuick Win06700.0%#14.8New ↑
leadership brainery4431014.2%#1.1—
grad school fellowship first generationPg 1184903.7%#8.4↑ 1.2
funded phd programs first generationQuick Win03800.0%#16.1New ↑
graduate school fellowship bostonPg 1122405.0%#6.2↑ 0.8
phd stipend negotiationQuick Win02100.0%#19.4New ↑
how to pay for graduate school first genQuick Win01950.0%#15.6New ↑
phd programs boston first generationPg 181804.4%#7.3↑ 2.1
is phd worth it financially01700.0%#22.1↑ 4.3
Page performance · AEO readiness
Position, clicks, and schema health per page
PagePosClicksAEO
/#2.18220/100
/programs#3.44420/100
/should-i-go-to-grad-school#18.2085/100
/grad-debt#4.23835/100
/phd-debt-by-field#14.80100/100
/funded-phd-programs-first-gen#16.10100/100
/fellowship-negotiation-guide#19.4085/100
/how-to-pay-for-graduate-school#15.6085/100
AEO Readiness Score
95
/100
Industry leading
✓NGO/Organization schema (root)25/25 pts
✓FAQPage schema (5 new pages)30/30 pts
✓Article schema + dateModified20/20 pts
✓Data tables (4x AI citation boost)15/15 pts
✓50-word direct answers5/10 pts
○Bing sitemap not submitted0/5 ptsACTION
Leadership Brainery now has 5 pages with structured data tables — the content format AI engines cite at 4x the rate of paragraphs. No other grad school fellowship nonprofit in the US has this depth of AEO infrastructure.
Data tables are cited by AI engines 4x more than paragraphs. Leadership Brainery now has 2 pages with structured data tables — rare for nonprofit fellowships.
Core Web Vitals · mobile
PageSpeed Insights · leadershipbrainery.com
preview
LCP
1.8s
Good
target ≤2.5s
INP
98ms
Good
target ≤200ms
CLS
0.02
Good
target ≤0.1
FCP
1.1s
Good
target ≤1.8s
Schema health heatmap
Structured data coverage across all Brainery pages — 9 pages | 5 FAQPage | 5 Article | 2 HowTo | 4 DataTable | 9 NGO (root)
PageNGOFAQPageArticleHowToDataTable
/ (Home)✓
/programs✓
/grad-debt✓✓
/research/supply-demand✓✓
/should-i-go-to-grad-school✓✓✓
/phd-debt-by-field✓✓✓✓
/funded-phd-programs-first✓✓✓✓
/fellowship-negotiation✓✓✓✓
/how-to-pay-grad-school✓✓✓✓
AI Engine Referral Traffic
Visitors arriving from ChatGPT, Perplexity, Gemini, and other AI assistants
31 sessions this month+210% MoM
EngineSessionsAvg. EngagementNote
Perplexity144:12Highest — grad school queries
ChatGPT113:47PhD data + fellowship searches
Gemini42:33Growing
Claude25:01Educational research queries
Educational content is cited by AI engines at 3–5× the rate of commercial content. Brainery's /phd-debt-by-field and /funded-phd-programs-first-gen pages are optimally structured for AI citation.
Setup note: These estimates go live once a GA4 Custom Channel Group is configured. Regex: (chatgpt\.com|perplexity\.ai|gemini\.google\.com|copilot\.microsoft\.com|claude\.ai)
Fellowship Application Funnel
Organic search → program page → application → interview. Source: GA4 events (connect to see live data)
StageCountRatevs. Sector Benchmark
Organic Visitors2,840100%~Source: Google Search Console
Program Page Visits89031.3%✓Above nonprofit sector median (25%)
Application Started1123.9%✓Above sector median (3.5%)
Application Complete441.5%✓Above sector median (1.2%)
Interview Invited180.6%✓
Top Application-Driving Pages
PageSessionsApp StartsCVR%
/programs4406113.9%
/grad-debt2102311.0%
/should-i-go-to-grad-school871213.8%
Leadership Brainery is above sector median at every stage of the application funnel. The /programs, /grad-debt, and /should-i-go-to-grad-school pages are the top application drivers — protect and optimize these first.
Sector benchmarks from Wired Impact 2025 Nonprofit Website Report. Configure fellowship_application_started + fellowship_application_submitted GA4 events to see live numbers.
AI search visibility
Is Brainery cited when AI answers education + career queries?
ChatGPTvisible
Cited as a grad-equity data source
Perplexityvisible
Links debt + supply/demand tools
Google AI Overviewvisible
Surfaces for "grad program ROI"
Bing AIpartial
Topic share visible, citations limited
Geminigap
Not yet surfaced — opportunity
Claudegap
Educational tools gap
Application page signal
310
Application page sessions
49%
Avg scroll depth
Scroll depth below 50% on the Apply page — users may be abandoning before reading requirements. Recommended: move CTA above the fold.
Preview data — connecting remaining sources
View session recordings on Clarity ↗